Course Duration: 45 Hours Modules: 17
Training Delivery Method:
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Web / Desktop Base
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Instructor-Led Classroom Sessions,
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Presentations/Demonstration/Practical’s of concepts.
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Handouts/Assignments/Real-time Exposure to work on Clients
Module 1— An Overview on Digital Marketing
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Understanding Digital Marketing
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Importance of Digital Marketing
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Tools of Digital Marketing
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How Digital Marketing Works
Module 2 – Website
Planning & Creation
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Understanding Websites
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Importance of a Website
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Essential of a Website
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Planning a Website
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Professional Appearance
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Difference Type of Website
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Multi Domain Name Website & Marketing
Module 3 –Search Engine Optimization (SEO)
3.1 –Understanding Search Engine
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A detailed study on what are Search Engine
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How Search Engine works?
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Major Function of Search Engine
3.2 –Understanding Search Engine Optimization (SEO)
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Introduction to SEO
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Top Tools of SEO
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Benefits of SEO
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Understanding Online traffic & its kind
3.3 – Keywords
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Introduction to Keywords
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Types of Keywords
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Keyword research process
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Google keyword planner tool
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Understanding Keyword Mix
3.3 – One Page Optimization
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Keyword planning & Optimization
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Content research, planning & Optimization
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Website Plug-ins: Social Media pages
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FTP & its function
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Sitemap creation & submissions
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Internal Linking
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Meta Tag creation
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Google Webmaster tool and site verification
3.4 – Off Page Optimization
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Domain Authority & Its Optimization
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Page Rank & its Optimization
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Back Link & Link Building
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Off Page optimizing strategy
3.5 – Local SEO
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Introduction to Local SEO
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Tools for Local SEO
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Google Places optimization
3.6 – Creating SEO Strategy
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Selecting right SEO tools
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Monitoring SEO process
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Preparing SEO reports
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Creating SEO strategy for your business
4 – Social Media Marketing
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Understanding Social Media Marketing
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Marketing on Social Networking Websites
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Viral Marketing
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Creating Social Media Marketing Strategy
5 – E-mail Marketing
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Understanding E-mail marketing
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Best Practices of E-mail marketing
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Writing quality creative e-mail content
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Using Software for Digital Marketing
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Biggest challenge in Email Marketing
6 – Marketing on B2B & B2C Portal
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Understanding B2B & B2C Portals
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Importance of marketing needs on B2B Ports
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How to work on B2B Ports
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Creating website through B2B Portals
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Practical Session
7 – Online Advertising
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Understanding Online marketing & its types
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Display Advertising: Banner, Rich Media, Pop ups ads
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Contextual Advertising: In-text, In –image, In-video ads
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Tracking & measuring ROI of online advertising
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Creating Online Advertising strategy
8 – Ecommerce Marketing
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What is ecommerce
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Studying ecommerce website and their features
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Upcoming trends of Ecommerce websites
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Building ecommerce marketing strategy
9 – PPC Campaigns
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Introduction to adwords & PPC campaigns
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Up growing needs of PPC campaigns in Digital marketing
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Understanding bidding & payment modules
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Practical session on Google adwords campaigns
10 – Mobile Web Marketing
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Understanding Mobile web marketing
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Fundamentals of Mobile marketing
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Detailed discussion on advertising on mobile
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Targeting marketing on mobile through apps, location &
search engines
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SMS marketing
11 – Blogging & Absence
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Understanding Blogs and their growing importance
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Placing ads on your blog
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Content Marketing
12- Affiliate Marketing
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What is affiliate marketing?
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3 A’s of affiliate marketing
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History of affiliate marketing
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Affiliate marketing scenario in India
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Different ways of doing affiliate marketing
13 – Google Analytics
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Google analytics & its importance
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Setting your website with Analytics
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Google analytics fundamentals
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Tracking website performance through Google analytics
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Monitoring visitor behavior and traffic sources
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Taking regular corrective action to enhance website performance
14 – Creating Digital Marketing Strategy
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Understanding Digital marketing mix
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Creating digital marketing strategy using different digital
tools
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Tracking strategy & upgrading it when required
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Practical 3-4 Session: Creating Digital marketing strategy for
different product range
15 – Lead Generation for Business
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Understanding how to use digital marketing for Business lead
generation
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Creating lead nurturing strategy
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Steps in lead nurturing
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Converting leads to sales
16 – Lead Conversion Process
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Selecting right tool of communication with buyer
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Offering product & services
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Sampling, Negotiation, Meetings (if required)
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Terms & Condition finalization
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Submission of Invoices
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Payment follow ups
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Follow ups for repeat business
17 – Email Etiquettes
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Brief discussion on Email etiquettes
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Importance of Email etiquettes
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Writing business mails & other day to day interactive mails
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Best business communication practices
Please find the course
and fee details. Classes & Course can be designed/customize as per request
FEE ACCORDING TO MODULE-
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Module 1 to 17 -- Course Duration is 48-50 Hrs RS 18,500/ and
after discount RS 16,500/- (1st Inst. Rs 8,500 & 2nd Inst. Rs 8,000 (on or
before 4th Classes))-- Till 31/05/2014
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Interested Participants can also enroll for any three Modules
(as per there specific need requirement), Course Duration is 10-12 Hrs Rs 5000
and increase the same as per requirement- Till 31/05/2014
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