SLA Consultants India introduce Digital Marketing Training program

Viewing up growing demand for Digital Marketing in every business marking strategy. SLA Consultants India introduce Digital Marketing Training program to its current portfolio of Account/ Finance/Taxation & Banking training. Our Aim is to upgrade Marketing Individual, Entrepreneurs, Graduates and Post Graduates with recent development in Digital marketing & using Digital marketing to derive sales.

Our team of Young experience professionals will share their experience & will guide you to get best out of Digital marketing platform to increase business & achieve your Marketing & sales targets.

Please visit to our website to get more details:  http://www.slaconsultantsindia.com/

Course Duration: 45 Hours Modules: 17

Training Delivery Method:

·         Web / Desktop Base

·         Instructor-Led Classroom Sessions,

·         Presentations/Demonstration/Practical’s of concepts.

·         Handouts/Assignments/Real-time Exposure to work on Clients

Module 1— An Overview on Digital Marketing

·         Understanding Digital Marketing

·         Importance of Digital Marketing

·         Tools of Digital Marketing

·         How Digital Marketing Works

Module 2 – Website Planning & Creation

·         Understanding Websites

·         Importance of a Website

·         Essential of a Website

·         Planning a Website

·         Professional Appearance 

·         Difference Type of Website

·         Multi Domain Name Website & Marketing

Module 3 –Search Engine Optimization (SEO)

3.1 –Understanding Search Engine

·         A detailed study on what are Search Engine

·         How Search Engine works?

·         Major Function of Search Engine

3.2 –Understanding Search Engine Optimization (SEO)

·         Introduction to SEO

·         Top Tools of SEO

·         Benefits of SEO

·         Understanding Online traffic & its kind

3.3 – Keywords

·         Introduction to Keywords

·         Types of Keywords

·         Keyword research process

·         Google keyword planner tool

·         Understanding Keyword Mix

3.3 – One Page Optimization

·         Keyword planning & Optimization

·         Content research, planning & Optimization

·         Website Plug-ins: Social Media pages

·         FTP & its function

·         Sitemap creation & submissions

·         Internal Linking

·         Meta Tag creation

·         Google Webmaster tool and site verification

3.4 – Off Page Optimization

·         Domain Authority & Its Optimization

·         Page Rank & its Optimization

·         Back Link & Link Building

·         Off Page optimizing strategy

3.5 – Local SEO

·         Introduction to Local SEO

·         Tools for Local SEO

·         Google Places optimization

3.6 – Creating SEO Strategy

·         Selecting right SEO tools

·         Monitoring SEO process

·         Preparing SEO reports

·         Creating SEO strategy for your business

4 – Social Media Marketing

·         Understanding Social Media Marketing

·         Marketing on Social Networking Websites

Session 1: Detailed discussion on marketing through www.facebook.com

Session 2- Detailed discussion on marketing through www.twitter.com

Session 3- Detailed discussion on marketing through www.linkedin.com

Session 4- Detailed discussion on marketing through www.youtube.com

Session 5- Detailed discussion on marketing through www.slideshare.com

·         Viral Marketing

·         Creating Social Media Marketing Strategy

5 – E-mail Marketing

·         Understanding E-mail marketing

·         Best Practices of E-mail marketing

·         Writing quality creative e-mail content

·         Using Software for Digital Marketing

·         Biggest challenge in Email Marketing

6 – Marketing on B2B & B2C Portal

·         Understanding B2B & B2C Portals

·         Importance of marketing needs on B2B Ports

·         How to work on B2B Ports

·         Creating website through B2B Portals

·         Practical Session

Session 1: Detailed discussion on marketing through www.alibaba.com.com

Session 2- Detailed discussion on marketing through www.indiamart.com

7 – Online Advertising

·         Understanding Online marketing & its types

·         Display Advertising: Banner, Rich Media, Pop ups ads

·         Contextual Advertising: In-text, In –image, In-video  ads

·         Tracking & measuring ROI of online advertising

·         Creating Online Advertising strategy

8 – Ecommerce Marketing

·         What is ecommerce

·         Studying ecommerce website and their features

·         Upcoming trends of Ecommerce websites

·         Building ecommerce marketing strategy

9 – PPC Campaigns

·         Introduction to adwords & PPC campaigns

·         Up growing needs of PPC campaigns in Digital marketing

·         Understanding bidding & payment modules

·         Practical session on Google adwords campaigns

10 – Mobile Web Marketing

·         Understanding Mobile web marketing

·         Fundamentals of Mobile marketing

·         Detailed discussion on advertising on mobile

·         Targeting marketing on mobile through apps, location & search engines

·         SMS marketing

11 – Blogging & Absence

·         Understanding Blogs and their growing importance

·         Placing ads on your blog

·         Content Marketing

12- Affiliate Marketing

·         What is affiliate marketing?

·         3 A’s of affiliate marketing

·         History of affiliate marketing

·         Affiliate marketing scenario in India

·         Different ways of doing affiliate marketing

13 – Google Analytics

·         Google analytics & its importance

·         Setting your website with Analytics

·         Google analytics fundamentals

·         Tracking website performance through Google analytics

·         Monitoring visitor behavior and traffic sources

·         Taking regular corrective action to enhance website performance

14 – Creating Digital Marketing Strategy

·         Understanding Digital marketing mix

·         Creating digital marketing strategy using different digital tools

·         Tracking strategy & upgrading it when required

·         Practical 3-4 Session: Creating Digital marketing strategy for different product range

15 – Lead Generation for Business

·         Understanding how to use digital marketing for Business lead generation

·         Creating lead nurturing strategy

·         Steps in lead nurturing

·         Converting leads to sales

16 – Lead Conversion Process

·         Selecting right tool of communication with buyer

·         Offering product & services

·         Sampling, Negotiation, Meetings (if required)

·         Terms & Condition finalization

·         Submission of Invoices

·         Payment follow ups

·         Follow ups for repeat business

17 – Email Etiquettes

·         Brief discussion on Email etiquettes

·         Importance of Email etiquettes

·         Writing business mails & other day to day interactive mails

·         Best business communication practices

Please find the course and fee details. Classes & Course can be designed/customize as per request

FEE ACCORDING TO MODULE-

·         Module 1 to 17 -- Course Duration is 48-50 Hrs RS 18,500/ and after discount RS 16,500/- (1st Inst. Rs 8,500 & 2nd Inst. Rs 8,000 (on or before 4th Classes))-- Till 31/05/2014

·         Interested Participants can also enroll for any three Modules (as per there specific need requirement), Course Duration is 10-12 Hrs Rs 5000 and increase the same as per requirement- Till 31/05/2014

 

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